Web Marketing Mix: not just SEO
- Search Engines: optimization & key words (Google...)
- Email Techniques and Tools (e.g. auto-responders, signature)
- Links, Banners
- Newsletters
- Mailing lists (sponsor, participate)
- Usenet, Newsgroup
- PR
- Set up the right content on the website for the right person
- Provide content in order to become the world expert in your field